Daters Are Quite Valuable

Sun, May 23, 2010


A domain auction was recently held in Ft. Lauderdale, Florida, and it shed some interesting insights into current societal and Internet trends. The star of the show at this auction was the domain — an obviously valuable piece of Internet real estate. Snapnames, a division of, was the top bidder for this domain name, and they shelled out a whopping $1.75 million to snag it. This figure illustrates the huge current popularity of online dating, and a value this high just for the domain name indicates that industry experts assume any site residing at that domain could easily generate hundreds of thousands of users.

Other domains showing high value give further insight into the state of the country today. snagged $50,000, and yielded $30,000. Perhaps these are related to the aftermath from some dates arranged on the Internet? There is no doubt that online dating is becoming the norm within certain demographics — a recent study showed that over half of single adults under the age of 25 have at least one Internet arranged date a month.

Although highly valuable, dating domains pale when it comes to gambling domains. A recent auction saw the domain name of go for over $5 million. Other gambling related domains have sold for similarly high amounts. However, one can make a cogent argument that online dating is a lot like gambling — spin the wheel and hope that it yields a winner.

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